For COS x YEBOAH, "Metamorphosis" Is the Message
Reece Yeboah speaks to Hypebeast on his debut collection with COS, his shared upbringing in Ghana and Britain, and what he hopes to accomplish in the future.
The U.K. is full of exciting talent searching for opportunities across the country. Although dozens of cities hold diverse creatives from across the globe, London is recognized as Britain’s innovative focal point, welcoming new artists and designers into its industries birthed from the city’s top universities.
Others cross borders for their chance to make it big in London Town, and some have the chance to be nurtured by the city from the get-go. Such can be said for emerging U.K. designer Reece Yeboah, who was born in Britain and lived in Ghana throughout his adolescence, recently returning to the capital with a wealth of knowledge, which he is channeling into his namesake label YEBOAH.
For his debut, Reece is uniting with multi-faceted retailer COS for the release of his first collection. The collaboration sees the duo in an innovative light, showcasing the former’s visionary language bred from his past life experiences and everyday inspirations. Before launching YEBOAH, the designer put his energy into “Saint,” a sporty variation of his new label that graced the backs of Future and Lewis Hamilton. However, he has put it on pause to debut YEBOAH, working with COS to build a celebratory space that champions imagination in inclusive forms.
Titled “Metamorphosis,” the collection sees luxury streetwear and impeccable tailoring collide to reflect the designer’s past, present, and future encounters. The unisex collection leans toward the masculine side and promotes versatile casual garments with hidden details for swift wearability. Wool outerwear is fashioned with vibrant yellow plaid, while the same hue continues on college-inspired varsity jackets and gradient puffer jackets that swaddle the body for the perfect fit. Reversible body warmers don dissimilar designs inside and out, standing alongside printed suiting that promotes the butterfly effect theory — “small details that significantly impact the final design.”
Speaking exclusively to Hypebeast, emerging designer Reece Yeboah touches on his first encounters with COS, the presence of British culture in his designs, and where he hopes to take YEBOAH next.
Read Full Article: https://hypebeast.com/2023/1/emerging-designer-yeboah-cos-metamorphosis-collection-interview-feature