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Creative Director Reece Yeboah unveils his philosophy behind the concept of a paradigm shift.

A paradigm shift occurs when new awareness disrupts outdated habits, and the old ways of thinking and operating are no longer in alignment.

Valuable life lessons have taught Reece that positive change, self-growth, and adaptability are essential to the power of a paradigm shift.

If you don't change your thinking, you will continue to repeat your experiences.